Alignment Health
Welcome to a new era of aging
There’s no way around it - getting old sucks and senior healthcare is a mess. Alignment Health set out to revolutionize the senior health experience by making the process easier to navigate and redefining aging.
In this colorful top to bottom rebrand, we celebrated seniors and empowered them to take control of their health so they can spend more time doing what they love. This campaign ran across TV, digital, print and even in Times Square!
:60 TV
:30/:15
OOH
Social
Digital
Direct Mail
Times Square
Agency: Doner
ACD Art Director: Lauren Geschke
Art Director: Annie Broutman
Designer: Ashley Gould