Don’t Forgetta Mezzetta

That☝🏻was Mezzetta’s brand slogan since 1973
(Safe to say it needed some refreshing)

So we created the ubiquitous “Mezzetta Makes It Betta” and their new brand campaign was off and running.

You don’t realize how many words can be rhymed with “-etta” until you’ve really tried.  

:30 TV

:15 TV

:06 Pre-Roll

IG Stories

Influencer Partnerships (the one and only MARTHA STEWART)

Agency: Evolution Bureau
Creative Director: Diana Chen
Art Directors: Zach Morrison, Alex King