A Toast to the Ghost

Because St. Patrick’s Day is no day to pull a no-show

This year, St. Patrick’s Day sadly fell on a Sunday. We wanted to give Jameson drinkers a chance to call out their friend who would inevitably bail on the festivities.

To “Gather the Guilty” we got ahead of the typical excuses you’d hear from your flaky friend, so there was no chance they’d pull a no-show.

Agency: Evolution Bureau
Creative Director: John Reid
Art Director: Will Hammack