Panda Express Soundbites

Ignite your senses

Firecracker Chicken Breast is a dish from Panda Express that engages all five of your senses. We were tasked with creating a multi-sensory digital & social campaign for this limited time dish that encapsulated its unique explosion of flavor.

Using sounds from the Panda Express kitchen, we challenged award winning music producer & YouTube star Andrew Huang to help create an original song for the campaign using those sounds.

We integrated the track into our social feed by pairing it with audio visualizers made up of the dish’s ingredients.

Agency: Evolution Bureau
Creative Director: Chris Szadkowski
Art Director: Zach Morrison